Elf -races take off by 25% after profit and generic acquisition News ad

Elf beauty today

Elf Beauty, Inc. Promotive logo
ElfElf 90-day performance

Elven beauty

$ 111.67 +21,17 (+23.39%)

As of 05.29.2025, 23:59

52-week range
$ 49.40

$ 219.77

P/e ratio.
66.08

Value is valuable
$ 111.71

Seeing a huge fall during the first few months of 2025, ELF Beauty NYSE: ELF Perhaps it was just the best day of all time.

ELF shares are at a pace for their The highest one -day return Since the company became public back in 2016, on May 29 it grew by about 25%.

A company, known for its cosmetics, which provides a mixture of quality and accessibility, reported on the income that Bit expectationsThe field also revealed Acquisition Another beauty brand with a huge name attached to it.

ELF earnings are impressive, tariffs remain a key point

Generally Results of 2025 Q4ELF announced a pure sales growth of 28%, which the company advertised as leaders in the industry. In the 4th quarter, the Consumer Staples Company’s net sales grew by 4%, ahead of predicted analysts with a height of less than 2%. ELF also almost doubled the adjusted profit before interest, taxes, depreciation and shock absorption (EBITDA). This figure jumped from 12.7% in financial Q4 2024 to almost 24.5%.

This helped increase the adjusted ELF diluted profit by 47% to the share (EPS) to $ 0.78, which significantly exceeds the expectations by about 36% growth. The report was noteworthy in the report that ELF did not provide guidelines for the 2026 financial year. Great impact on tariff risksField

When calling the income, ELF Executive Director Christina Casey Katten noted that 75% of the global production of the company came from China. These imports in the United States are currently subject to 55% tariffs. Of this, 25% is due to the policy adopted in 2019. The remaining 30% entered into force in mid -May and act until mid -August. If tariffs remain at this level, the company estimates an annual increase in the cost of the goods sold by $ 50 million.

From the point of view, this would lower the company adjusted gross margin from 71.2% to 67.4% in 2024 fiscal year. The return of mutual tariffs to the level of 145% will create a “much higher” effect on the company. This is the reason why the shares fell by 19% in response to the announcement of the day of the liberation of Trump. Shares decreased by more than 60% in 2025 until mid -April. ELF plans to increase prices throughout its products by 1 dollar on August 1 to combat tariffs. Optimization of its supply chain and the expansion of international business, which is currently not subject to tariffs, will become other key softeners. International sales They are the fastest part of the ELF business, which grew by 60% in 2025 financial year.

ELF Beauty, Inc. prices diagram (ELF) on Friday, May 30, 2025

Bieber’s RHODE DeAL adds a new growth path for ELF

In addition to enthusiasm around the ELF, there was a company announcement that it would acquire Rhode. The elf describes the genus as “a fast -growing, multi -categorian brand of beauty of life.” In less than three years since its foundation, the clan reached $ 212 million Pure sales Over the past 12 months.

Elf beauty forecast today

Price forecast for 12 months:
$ 111.71
Moderate purchase
Based on 18 analysts ratings
The current price $ 111.67
High forecast $ 250.00
Average forecast $ 111.71
Low forecast $ 70.00

Details of forecasts of the beauty of the elf beauty

Haley Bieber, his wife Justin Bieber, one of the most famous pops of the world, is the founder of the family. She is also a niece of the famous actor Alec Baldwin.

Beauty and cosmetics often flourish from their connections with celebrities. This connection helped Roda to succeed and aroused ELF interest in buying a brand. There is acquisition Installed in the Q3 2025 calendarField

The transaction has potential The total price of $ 1 billionThe field over the next three years ELF will pay $ 800 million and $ 200 million if the clan reaches growth goals. ELF will finance 800 million US dollars using about $ 600 million in debt and issuing 2.6 million new ELF shares.

This is a moderately diluted event for existing shareholders, ready to increase the amount of company share by about 4.7%. It is also almost tripled by the total debt of the company from the current 305 million dollars. However, the company balance I was in a very hard place before the purchase. EBL EBITDA was more than 21 times higher than the interest that he had to pay on his debt in the last quarter, and the company expects its liquidity position will remain strong.

Bofa douts rhode purchase, the elf remains far from all temporary maximums

May 29 celebrates one of the best days for Elf Beauty shareholders. Analysts Bank of America increased their Value is valuable On the elf up to $ 113, believing that the clan “will make a positive contribution to the gross profit of ELF Beauty, EBITDA and earnings.” Despite the huge revival of the price of ELF shares since mid -April, the shares are far from restoring it All the time high Almost $ 222 reached in March 2024.

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