Celsius shares are raised to news about the acquisition and updating of the analyst News ad

Celsius today

Celsius Holdings, Inc. Promotive logo
$ 36.75 +1.02 (+2.85%)

As of 2/2/2025 21:00

52-week range
$ 21.10

$ 98.85

P/e ratio.
83.52

Value is valuable
$ 45.00

Celsius Holdings, Inc. Nasdak: SelchThe main player in the functional drinks market in recent weeks entered the rebound of shares, rising by more than 40% since the beginning of April 2025. This rise follows a difficult period, marked with a consistent decrease in promotions. A recent recovery caused by a high volume of bidding and positive news, including a large update of analysts and strategic acquisition, signals a potential turn of the company.

Analyst Trude Return: Tryust becomes optimistic

Truist Financial updated Celsius Holdings from Holding until purchase on April 1, 2025 and raised its 12-month target price from $ 35.00 to $ 45.00. Truist optimism is based on the recent acquisition of Alani Nu in Celsius, which, in their opinion, positions the company to cover a significant share of the woman’s energy drinks market.

As of early April 2025, the consensus rating among 17 analysts was moderate, with an average price price of $ 45.00, reflecting Truist’s. Nevertheless, the range of price goals remains wide, from 26.00 to 87.00 US dollars, which reflects constant debates about the assessment and potential risks of the company.

Billion dollars transaction: Celsius Cement Alaney Nude acquisition

Celsius Holdings completed its acquisition of Alani Nutrition LLC (Alani Nu) on April 1, 2025. The transaction of 1.8 billion dollars financed by funds and shares included tax assets in the amount of 150 million US dollars, which led to a clean purchase price of $ 1.65 billion. Celsius received a loan of 900 million US dollars and an equipped credit line in the amount of $ 100 million to finance the monetary part.

The acquisition combines brands of energy drinks No. 3 and No. 4 in the United States, immediately turning Celsius into a larger, more diversified company for drinking. It is assumed that the combined organization will bring about $ 2 billion on annual sales and command about 16% of the US energy drinks market.

Attraction of Alani Nu to women -consumers and its diverse portfolio of products significantly expands the target audience and proposals of Celsius.

Celsius management expects costs of costs of $ 50 million. The United States for two years, combining operations. Alani Nu will work in the structure of Celsius, and the key members of its former leadership team will remain advisers.

Engine creation: strategic employees and market expansion

Celsius appointed the president and chief operating room Eric Hanson, who entered into force on March 24, 2025, to strengthen his operating capabilities. Hanson has almost thirty years of experience in the food and drinks sector, recently he held the position of senior vice president on strategic partnerships in Pepsico NASDAQ: PEPThe field of Celsius’s responsibilities includes leading growth functions and optimization of strategic partnerships, especially with Pepsico. He will also lead the complex integration of Alani Nu.

Celsius also continues to expand at the international level. On March 17, 2025, the company announced an exclusive distribution agreement with Suntory Beverage & Food Benelux for launching Celsius products in Belgium and Luxembourg in 2025. This follows successful records for other key international markets, including Great Britain, Ireland, France, Australia and New Zealand.

From skepticism to optimism

Celsius Promotion Forecast Today

Price forecast for 12 months:
$ 45.00
Moderate purchase
Based on 17 analysts ratings
The current price $ 36.75
High forecast $ 87.00
Average forecast $ 45.00
Low forecast $ 26.00

Details of the forecast of shares Celsius

The market has positively reacted to a series of strategic developments, increasing the price of Celsius’s shares from late February to early April. As a result, the company’s market capitalization reached about $ 8.71 billion. The ratio of the price of resources (p/e) from shares rose to about 84, as of the beginning of April, which is much higher than the level of the mid-40s, which can be seen immediately after the release of income in the 4th quarter, which indicates that investors value in large future growth expectations.

In addition, the data show a significant reduction in bear bets against the reserve. Short interest by 15.5% to 28.39 million shares on the reporting date in mid -March, reducing the short percentage of swimming to 12.35% and leading to the ratio of days to cover 2.8 days. A significant decrease in a short percentage, although still relatively high at 12.35%, implies waning pessimism and may indicate that some short sellers covered their positions, which potentially contributes to the recent rally rally.

The assessment of Marketbeat Marketrank for Celsius also improved, moving to the 84th percentile as a whole. In particular, its short indicator was increased to a healthy rating. This positive reaction in the market occurred, despite the continuing insider sales, when director Joyce Russell announced the sale of 4,000 shares in early March 2025.

Road ahead: Monitoring the trajectory after the acquisition of Celsius

Celsius Holdings is at a key point, reaching a significant impulse due to strategic execution and resumption of confidence in the market. The acquisition of Alani Nu was transforming, creating a larger, more diversified platform with an increased market share and demographic coverage. Despite the recent operating problems, which led to the decline in revenue in the fourth quarter, the company exceeded the expectations of income and improved gross profit.

Subsequently, success depends on the seamless integration of Alani Nu, the implementation of synergy, effective navigation by competitive environment and sustainable restoration of income growth. Investors must carefully monitor the upcoming results and management comments for the testimony of successful integration and consistent, profitable growth.

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