Celsius Holdings Expands by demand for healthy energy drinks News ad

Energy drinks were faced with a large amount of negative reaction to health problems, starting from too much sugar to too much caffeine. They are not considered as healthy drinks.

However, Celsus Holdings Inc. Nasdak: Selch seeks to change this perception by creating A completely new category of healthy energy drinks in the consumer products sector.Field

While competitors like Monster Energy Co. NASDAQ: Mnst Promote with a high brand adrenaline, such as “untie the beast”, Celsius uses a more muffled and sophisticated approach, calling himself backgroundThe sole energy drink “created to inspire people to live in shape.”

Polar opposite approaches to the market of energy drinks

At that time, as a direct competitor to Monster Energy was once considered, Celsius chose another route regarding image and branding. The contrast became clearer than when -liba. Instead of smelling like chemicals, their drinks are natural with zero calories, zero sugar, without caffeine and thermogenic properties of fat burning.

Celsius even conducted clinical research to obtain scientific data that support the thermogenic nature of his drinks. They mark them with healthy, gluten -free brands, monsters, refreshing, light, reviving, filled fruits with high -quality ingredients.

Monster and Celsius seems to be sold at similar prices in stores, from 2 to 3 dollars of banks. Nevertheless, the flagship energy drinks Monster are supplied in 16 banks FL (473 ml), while Celsius sells in 12 banks FL (355 ml), emphasizing the quality of the quantity. At 0.14 US dollars versus 0.21 per ounce of Celsius also implies a higher margin of units.

Celsius expands the category of healthy drinks with the acquisition of Alani Nu

Over the years, Monster has launched many brands who have accepted their loud, saturated with adrenaline, an image saturated with action, such as high throttle, reign, Nos, Bang, Predator and Burn.

Celsius took his step to expand the category of “healthy energy drinks” thanks to the recent purchase of Alani Nu, which sells premium well -being and energy drinks, additives, additives and snacks. The brand is aimed at women with a diet oriented to women, weight management and muscle building.

Women’s brand focused on food and food

Alani well was founded in 2018 by fitness Katie Hirn and her husband Haydn Schnider. His fitness is sawing Sold in healthy meals, grocery shops and retail sellers Kroger Inc. News: krIN Walmart Inc. NYSE: WMTAnd Target Co. NYSE: TGTField

Celsius announced the improvement of the results of 4024 Q424

Celsius shares were bleeding to 52-week minimums of 21.10 dollars of USA before bounced in the income report for the fourth quarter of 2024. The company announced an income for shares (EPS) in the amount of 11 cents without evaluating a consensus at 21 centers.

Revenue decreased by 4.4% compared to the same period last year (in annual calculus) to 332.2 million dollars. The United States, exceeding the consensus estimates by $ 5.18 million. USA. Celsius retail sales increased by 22%, and the share of the categories market increased by 160 b.p. Until 11.8% of years in 2024.

The company said that record sales will be $ 1.36 billion, which is 3% in the annual calculus for 2024. The gross margin increased by 220 B.P. 50.2%. They increased their market share by 160 b.p. up to 11.8% and the total distribution of glasses by 37% in 2024.

While these results were pacified, the shares took an impetus on the announcement of the acquisition of Alani well.

Alani nu acquisition revealed the action

The acquisition of Alani Nu by 1.8 billion dollars expands the brands of healthy energy drinks in Celsius and expands its presence in the food additive segment. The market welcomed this step by increasing Celh shares by 27% in the announcement. Celsius noted that the acquisition will be an accrete and will create a leading, better, functional lifestyle platform, which combines two growing, scainted energy brands with clear categories.

CEO of Celsius John Fieldi noted that Alani Nu corresponds to his consumer profile Gen-Z and Millennials and stands out for its genuine, bright and playful aroma with a unique consumer community. The brand combines functional advantages with a cheerful and affordable person who makes well -being accessible and desirable.

In the field, it was commented: “With the addition of Alani Nu, the combined Celsius platform provides the sale of $ 2 billion in 2024 in a differentiated energy portfolio, which firmly corresponds to the constant shift of consumers in the direction of functional options for profitable drinks that provide health and well -being and active life time.”

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