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Pepsico NASDAQ: PEP Almost 2 billion dollars of purchase of a prebiotic producer of Poppy soda soda is a reminder that consumers who consumers put on their selection drinks. While Poppi created its brand as a peak drink for intestinal health, even more traditional carbonated and energy drinks can have a moment.

S&P 500 can decrease by almost 2% from the beginning of the year (YTD) as of March 25, but three main companies for the production of drinks-Celsius Holdings Inc. Nasdak: SelchMonster Beverage Corp. NASDAQ: Mnstand Keurig Dr Pepper Inc. NASDAQ: KDP– All in the same period, some on two -digit numbers.

This year, the names of consumer basic products were promoted, as customers recorded everyday goods in the face of reducing the mood of consumers and fears about tariffs and potential for further increase in cost. These three companies are ahead of the standard ISHHARES US Consumer Staples ETF NYSEARCA: Like Since the beginning of 2025, standing out in the already popular sector.

Strong income and large acquisition of fuel Optimism Celsius

The growing interest in the options for drinks that take care of health will probably benefit Celsius, manufacturers of the same energy drink without sugar with the same name. In February, the company’s income is higher than expected, over the last quarter of 2024, he helped to increase the price of CelH shares by more than 20% in one day.

The shares also grew in the back of March, when the company announced the expansion in Belgium and Luxembourg. International sales are one of the fastest growing in Celsius, in the fourth quarter of 2024 rose by 39% compared to last year.

Celsius already has a substantial recognition of the brand in the best place for drinks, but the recent acquisition of the company in energy drinks for nutrition of Alani Nutrition, better known as Alani Nu, will probably continue its dominance in this industry.

At a clean purchase price of $ 1.65 billion, Celsius expands its offers by including women oriented to women, which is very popular among Gen Z consumers. Celsius expects that it will bring an annual sale of energy products about $ 2 billion.

Numerous analysts have increased their target price for Celsius after announcing this major acquisition, and now the company has a consensus target price of $ 45, which is more than 30% higher than price levels, March 25, 2025.

Monster makes an impetus in the accessible space of energy drinks

Monster is one of the main competitors of Celsius, and although in 2025 he has not yet announced a significant acquisition, he has some key advantages over his competitor for investors interested in comparing shares.

The share of Monster in the energy drinks market is about 35%. Despite his significant presence in space, Monster still supported the growth of revenue; Pure sales over the last quarter grew by almost 5% to $ 1.8 billion.

The monster can apply for most of the niche budget energy drink. In the last quarter of 2024 in the segment of strategic brands-What includes a portfolio of products purchased from Coca-Cola Co. NYSE: Ko and affordable energy brands Monster Predator and Fury are sales by more than 11% compared to the yearAlthough this segment remains much less than the main business on the company’s energy drinks.

Although the company’s operating expenses are growing, which can give some investors a pause, Monster remains quite popular among analysts. Ten of 19 analysts evaluate this with a purchase.

Damaged drinks Effective enthusiasm discs for KDP

Keurig DR Pepper noted a relatively strong increase in sales of guests visiting their drinks and international categories on updates – 5.8% and 6.8%, respectively, in 2024, despite the decline in coffee sales. On drinks with lighting was also a particularly strong fourth quarter, with a sales rise by almost 11% year.

On a adjusted basis, total quarterly sales have improved by 6.2%, which is a sign that this major player in the drinking space also found a place for growth.

Investors can be struck by the poor results of the final line of the company in the last quarter, but most of this is associated with violations of Goodwill and the payment of dismissal.

Kayurig Dr. Pepper saw an updated analytical interest after his last quarterly report. Analysts from Barclays, Morgan Stanley, JP Morgan and other firms set new ratings or increased price indicators for KDP shares.

In general, analysts now expect a growth potential of more than 13% for KDP shares.

Before considering Celsius, you will want to hear this.

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