Meta platforms today
As of 04:00 on the East
- 52-week range
- $ 414.50
▼
$ 740.91
- Dividend yield
- 0.36%
- P/e ratio.
- 24.10
- Value is valuable
- $ 718.55
As one of the most valuable companies in the world, meta platforms NASDAQ: met Massive and complex. The technological company has many products and services with which it seeks to get income and profit. One of these products, which was a key growth factor for META, is Advantage+ Shopping. It was a noticeable participant in the creation of META of one of the most successful advertising enterprises in the world.
Understanding the key factors of company growth is important when considering investments in this. Observation of the trajectory of key factors of company growth can provide signals about what can happen next, providing an idea of the potential success of a common company and, in turn, shares.
Below I will explore Meta Advantage+ and show how it helped the company to create value. Then I will discuss the current state of Advantage+ Shopping and the products associated with them and why they signal about coming to META.
Destruction Meta’s Ads Busines
The success of the META advertising business is the power of his application family: Facebook, Instagram and WhatsApp. These applications are free, so the question is how the company earns money on them? From almost 3.4 billion people using META applications every day, the company has a huge amount of data about the human population.
Meta does not sell these data to other parties. Instead, he uses it to create a very valuable place for advertising, forcing marketers to pay companies a year for tens of billions a year.
People share a lot of personal information about META applications. This includes what they like to do, who their friends are, and the content with which they interact. When deciding who are aimed at advertising dollars, very personal information is exactly what the business wants to know.
The more precisely they can aim at someone, who, in essence, wants their product, the more income they bring for the dollar spent.
It is here that Advantage+ Shopping appears. This is an advertising campaign tool. Advantage+ automates the creation of advertising campaigns and optimizes them over time using AI and machine learning. This means less handmade for marketers. Meta invests in AI and machine learning to analyze the user data of the application and decide which users should see a certain ad.
It is aimed at aiming at those who most likely buy a product after watching advertising. Since META has so much user data and has significantly invested in AI, Advantage+ creates excellent profitability in advertising expenses (Roas). Thus, enterprises find advertising on meta -very valuable and direct tens of billions of advertising dollars for the company.
Advantage+ purchases: Star Contractor
The advantage+ shopping saw a quick adoption from the gate. The company said that in the initial testing, Advantage+ users observed an increase in Roas by 32% compared to its non -automatic campaigns. In April 2023, nine months after its release, daily income from Advantage+ stores increased by 600% in just six months.
By the 3rd quarter of 2023, Advantage+ Shopper brought $ 10 billion in annual income. In the second quarter of 2024, Meta said that Advantage+ continues to achieve strong advertising results, and American, advertisers, saw 22% higher than ROA. By the 4th Q 2024, Advantage+ Shopper Campaenues revenues decreased over $ 20 billion in annual speed. They also increased by 70% compared to Q4 2023.
Advantage+ investment continues, since meta strengthens its position
Metord platforms forecast for stocks today
$ 718.55
24.67% growthModerate purchase
Based on 43 analysts rating
| The current price | $ 576.36 |
|---|---|
| High forecast | $ 935.00 |
| Average forecast | $ 718.55 |
| Low forecast | $ 360.00 |
Meta platform details of stock forecast
META continues to invest in Andugy+ and its common advertising business. Meta now has a complete set of Advantage+tools. This includes Advantage+ App, which advertisers use to promote and encourage people to load a mobile application. This is like a company such as Applovin NASDAQ: App does. Advantage Creative+ helps optimize how AI ads look.
The number of advertisers using this tool increased by 300% in six months to four million. The company has just released a white article about the four innovations of AI. This provides specific indicators of how they contribute to better performance for advertisers. This includes Andromedia, which was developed in partnership with the nvidia chip giant NASDAQ: NVDAField
In general, it is difficult to argue with the success of initiatives such as Advantage+ Shopping. People pay more and more to advertise meta, creating a strong increase in advertising income and increasing margin. Since META continues to invest significant funds in its advertising business, the company has a strong opportunity to maintain growth trajectory. META investments in AI signal that its applications will become more and more valuable places for advertising, bringing value to the company.
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